Michelle Newell – Medium

Michelle Newell

How to leverage neuroscience to tell engaging stories

What we get wrong about storytelling — and four tips to do it right.

Dec 2, 2022

How to leverage neuroscience to tell engaging stories

Dec 2, 2022

Are you greenwashing or social washing in your marketing?

Discover those who got it wrong, with tips to make sure you don’t make a misstep

Sep 5, 2022

Are you greenwashing or social washing in your marketing?

Sep 5, 2022

Brand Story Breakdown: The Six Bells

Audrey Gelman has created a brand story world built on a pastiche of Netflix shows and literary classics. But you’ll like it.

Aug 26, 2022

The front of The Six Bells stores, with a green door and large glass window showing a homewares display inside.

Aug 26, 2022

Brand Story Breakdown: The House of Beautiful Business

Learn how a challenger brand wrote a manifesto to activate its community.

Aug 3, 2022

Aug 3, 2022

Brand Story Breakdown: Coyo

How coconut ‘yoghurt’ inspires brand love with a hero’s quest story

Jul 31, 2022

Jul 31, 2022

Brand Story Breakdown: Hiut Denim

How to grow a cult following with consistent and engaging storytelling

Jul 25, 2022

Jul 25, 2022

I’m not that kind of girl

Rewriting your internal story

Jul 8, 2022

I’m not that kind of girl

Jul 8, 2022

How universal truths can make your story matter

Why you should stop talking about yourself and focus on the bigger picture

Jun 24, 2022

How universal truths can make your story matter

Jun 24, 2022

Brand Story Breakdown: Strathcona Girls School

How to use storytelling to stand out in a competitive market

Jun 14, 2022

Jun 14, 2022

Five steps to building your personal brand story

Avoid the blah factor with a story that adds drama to your unique journey

Jun 6, 2022

Jun 6, 2022

Michelle Newell

Michelle Newell

Brand strategist, storyteller, lover of big ideas and rebrand guru. Failed novelist. Ex-high school teacher. Brilliant generalist ;-) https://bit.ly/3zV5Viy

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