Michelle Newell – Medium

Michelle Newell

Michelle Newell

How to leverage neuroscience to tell engaging stories

What we get wrong about storytelling — and four tips to do it right.

4 min readDec 2, 2022

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How to leverage neuroscience to tell engaging stories

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Michelle Newell

Are you greenwashing or social washing in your marketing?

Discover those who got it wrong, with tips to make sure you don’t make a misstep

6 min readSep 5, 2022

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Are you greenwashing or social washing in your marketing?

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Michelle Newell

Brand Story Breakdown: The Six Bells

Audrey Gelman has created a brand story world built on a pastiche of Netflix shows and literary classics. But you’ll like it.

7 min readAug 26, 2022

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The front of The Six Bells stores, with a green door and large glass window showing a homewares display inside.

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Michelle Newell

Brand Story Breakdown: The House of Beautiful Business

Learn how a challenger brand wrote a manifesto to activate its community.

5 min readAug 3, 2022

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Michelle Newell

Brand Story Breakdown: Coyo

How coconut ‘yoghurt’ inspires brand love with a hero’s quest story

3 min readJul 31, 2022

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Michelle Newell

Brand Story Breakdown: Hiut Denim

How to grow a cult following with consistent and engaging storytelling

5 min readJul 25, 2022

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Michelle Newell

I’m not that kind of girl

Rewriting your internal story

3 min readJul 8, 2022

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I’m not that kind of girl

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Michelle Newell

How universal truths can make your story matter

Why you should stop talking about yourself and focus on the bigger picture

6 min readJun 24, 2022

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How universal truths can make your story matter

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Michelle Newell

Brand Story Breakdown: Strathcona Girls School

How to use storytelling to stand out in a competitive market

5 min readJun 14, 2022

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Michelle Newell

Five steps to building your personal brand story

Avoid the blah factor with a story that adds drama to your unique journey

5 min readJun 6, 2022

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Michelle Newell

Michelle Newell

Brand strategist, storyteller, lover of big ideas and rebrand guru. Failed novelist. Ex-high school teacher. Brilliant generalist ;-) https://bit.ly/3zV5Viy

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